The PMP Industry Insiders podcast helps pest control and lawn care professionals grow their businesses. Every week, hosts Donnie Shelton and Dan Gordon talk with the biggest players in the pest control and lawn care markets about what’s changing in the industry and take listeners to the front lines of what the future holds.
Episodes
Thursday Aug 15, 2024
Thursday Aug 15, 2024
James Szojka, co-founder of Yard Dawgs in Calgary, Alberta, joins Dan and Donnie to share his experiences and strategies for using social media ads to market his lawn care company, emphasizing the importance of tracking lead sources and continuously testing and optimizing ads. He covers the difference between ads on Facebook and Instagram compared with Google, how to approach lawn care vs. pest control and much more.