PPMA Executive Director Cindy Mannes joins the podcast to discuss the organization's consumer research and what to consider for your marketing messaging going forward. She also discusses a few key takeaways for industry members prior to her retirement at the end of the year.
During PestWorld 2022, Dan and Donnie celebrate the podcast's century mark by discussing the state of the economy and the pest control market with one of the industry's most astute observers — William Blair's Tim Mulrooney.
Dan and Donnie are happy to welcome pest industry sales trainer Patrick Quigley back to the podcast. They ask Pat about selling in good times vs. tough times and whether pest control companies should modify their approach to sales when the economy takes a hit.
On this episode, Dan and Donnie chat with Adam's Pest Control's Anne-Marie Tulp and Tiffany Ghent about the next frontier of pest control sales — text messaging. They cover how they got started and the nuts and bolts of this sales method.
It's no secret that pest management firms must recruit well to grow. On this episode, Dan and Donnie talk with WorkWave's Jeff Davis about things you can do to find the right people and get them up and running quickly at your company. Jeff brings a wealth of experience in HR software to WorkWave and the pest management industry.
Looking to attract and retain competent managers who will help you scale your business? On this episode, Dan and Donnie walk through six things to think about when creating a fair, effective incentive program for your leadership team.
With costs going up and economic uncertainty on the horizon, Dan and Donnie discuss the importance of going back to basics with budgeting. On this episode, they cover how to dial in the three buckets of revenue and the expense portion of a pest control company budget.
Most pest management professionals know the importance of having standards, checklists and procedures in their businesses, but some of us fall short in holding our teams accountable to them. On this episode, Dan and Donnie dive into why you must have a system for managing your systems and where to begin.
PCO Bookkeepers Managing Member Brian Post, CPA, joins Dan and Donnie on this episode to discuss the Inflation Reduction Act and the associated increase in funding to the IRS. They cover the potential for more audits, the anatomy of an audit and how pest management professionals can avoid being audited.
Savvy pest management professionals know their companies are their greatest investment, but they don't always treat them that way. Dan and Donnie review mistakes operators often make when it comes to operating their businesses like investments, and how to avoid those pitfalls to increase their overall value.
Coalmarch's Katie McCaskill and Alanna Young join the podcast to discuss trends in search engine marketing, the top 3 recommendations they have for getting the most out of your Google paid marketing budget, and why you should start planning your 2023 marketing budget now.
The Most Important Ratio for High Profitability
In good times or bad, gross margin is the key performance indicator that all pest control companies must keep in check to remain profitable. Dan and Donnie explain gross margin, where it should be, and strategies for keeping it there.