PMP Industry Insiders

In this episode, Dan and Donnie cover why online reviews are so critical in the pest control and lawn care industry and what you can do to up your review game. They go into the psychology of consumer reviews, Google's policies, how to get more reviews and tactics to avoid. 

In response to a social media post debating the importance of understanding industry averages, Dan and Donnie discuss the power of benchmarking. They delve into the concept of leadership capital, goal setting and using benchmarks as a starting point to become a better-than-average pest control or lawn care company. 

On this episode, Dan and Donnie delve into the importance of nailing your marketing messaging. They cover how to improve your positioning in the marketplace and why you must differentiate your company from the competition. 

On this episode, Dan and Donnie revisit the rapidly changing topic of artificial intelligence (AI) in business. They dive into how AI works and applications for the pest control and lawn care industry. They also speculate about what's going on in the AI world. 

At Triangle Pest Control, Donnie is a big fan of hosting "state of the company" meetings. On this episode, he and Dan discuss why these meetings are a great tool and how to go about planning and executing them in a pest control or lawn care company.