PMP Industry Insiders

In this episode, Margaret Garcia, president of Grit PPO, joins Dan and Donnie to share her expertise in pest control customer service. She covers how to take control of a phone call, the importance of tone, words to avoid, what to say instead, why call scripts work and more. 

In this episode, Dan and Donnie cover why online reviews are so critical in the pest control and lawn care industry and what you can do to up your review game. They go into the psychology of consumer reviews, Google's policies, how to get more reviews and tactics to avoid. 

In response to a social media post debating the importance of understanding industry averages, Dan and Donnie discuss the power of benchmarking. They delve into the concept of leadership capital, goal setting and using benchmarks as a starting point to become a better-than-average pest control or lawn care company. 

On this episode, Dan and Donnie delve into the importance of nailing your marketing messaging. They cover how to improve your positioning in the marketplace and why you must differentiate your company from the competition.