May 20, 2021
Third-generation PCO Jamie Ogle of LLoyd Pest Control talks about his 90-year-old company's brand-building philosophy, which includes a money-back guarantee to ensure customer satisfaction, unique direct mail messaging and more.
Direct Mail Sample Pieces:
Direct Mail Sample 1
Direct Mail Sample 2
May 13, 2021
Learn how Yankee Pest Control's Galvin Murphy has translated a "service before self" mindset, including his background in the Marines and as a firefighter, into a growing business and a satisfying career.
May 6, 2021
Tim Brock explains what steps his company took to keep people employed, access cash and get his business rolling again after enduring a category 5 hurricane.
April 29, 2021
Blades of Green/BOG Pest's Brad Leahy discusses defining company culture, overcoming hiring challenges and developing leaders from within.
April 22, 2021
Ron Hodgkins shares how he started the conversation, made an offer and closed the deal to end his business partnership. Plus, Dan and Donnie cover the role buy-sell agreements play.
April 15, 2021
Dan Gordon and Donnie Shelton review the "overwhelming optimism" they're seeing in the pest control industry so far in 2021. Donnie discusses digital marketing strategy heading into the busy season and Dan touches on pending tax increases.
April 1, 2021
Andrew de la Chappelle from PCO Bookkeepers and PCO M&A Specialists talks with Dan and Donnie about which KPIs and ratios are worth obsessing over.
March 25, 2021
Hear from Coalmarch's in-house expert Rachel Betterbid about the steps PCOs should take to set up successful digital marketing campaigns this season.
March 18, 2021
Ryan Robinson shares how he's developed a learning culture at Green Drop. He also discusses the Effortless Experience concept and how it applies to the lawn and pest industries.
March 11, 2021
Virginia Green's Gil Grattan shares how he's grown his company to 40,000 customers and has positioned it to scale.
March 4, 2021
Mike Romney & Bryant White explain how their culture starts at the top with their 18 core values, including "extreme ownership." Visit Fox Pest at https://fox-pest.com/.
February 25, 2021
Ian Robinson covers how he's built a sales culture at Massey Services, including tips for recruiting, hiring, onboarding and helping team members evolve.
February 18, 2021
Pest industry icon Bobby Jenkins of ABC Home & Commercial Services in Texas lets us in on his family's unique business model, how philanthropy plays a big role in his life and why he’s a long way from slowing down.
February 11, 2021
Eastside Exterminators COO Sharon Roebuck shares how implementing EOS and working within a 90-day framework has helped the firm get organized and acheive its goals.
February 4, 2021
Kent Edmunds and Blair Burton share how they've created a profit machine out of Paul's Termite & Pest Control, the company founded by their father-in-law.