PMP Industry Insiders

This week, Dan and Donnie highlight the concept of tiered pricing and its psychological impact on customer decisions. They explain price anchoring, the decoy effect and how tiered pricing can help customers overcome analysis paralysis and guide them toward the most profitable option. Tune in to learn how to use these strategies in your pest or lawn business. 

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

🎙️ Welcome to Insiders Rewind — Recapping September!

✅ Episodes from August:

Ep. 241 - Getting People Decisions Right

Ep. 242 - Go Big & Simplify: Lessons From Big Blue Bug

Ep. 243 - How to Build a Successful Sales Machine

Ep. 244 - Budgeting Breakdown: What Pest & Lawn Pros Should Spend on What A

HUGE shout to our sponsors!

Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time for a free month! Visit https://www.coalmarch.com/podcast to claim yours!

PestSure: Providing pest industry specific insurance for your business and insuring the future of pest control.

VoiceForPest: Designing and implementing unparalleled integrated voice solutions for home service companies of any size from coast to coast. https://www.voiceforpest.com/podcast/

We’d love to hear from you. Drop a comment, leave a review on Apple Podcasts or Spotify, and connect with us on social media @PMPIndustryInsider.

🎧 Listen On: Spotify | Apple Podcasts | YouTube | Google Podcasts

This week Dan and Donnie host Audrey Hall, president of Eco Serve Pest in New York, who discussed her journey from growing up in the pest control industry to turning a small operation into a thriving company with 27 employees. She shares her development as an entrepreneur, the company's expansion plans and her philosophy for community giving. 

Guest: Audrey Hall, President, Eco Serve Pest Services

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

On this episode, Dan and Donnie discuss the budgeting process from both a strategic and practical standpoint. They discuss how to get started if you're not already following a budget and which key performance indicators are most important to strong financial performance.

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

Pest-End COO Courtney Carace joins Dan and Donnie this week to share her company's experience growing from $6.5 million in 2020 to around $15 million today. Courtney shares the structure and philosophy she and her team are employing in pursuit of reaching $30 million by 2030.

Guest: Courtney Carace, COO, Pest-End

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

Big Blue Bug Solutions CEO Brian Goldman joins Dan and Donnie to share insights on building a unique brand by being bold, proactive and unafraid to stand out and embrace change. He also discusses the benefits of simplifying operations by focusing on core competencies versus diversifying into other service lines. 

Guest: Brian Goldman, CEO, Big Blue Bug Solutions

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

Effectively managing people is essential when scaling a pest or lawn business. In this episode, Dan and Donnie discuss how to align values, instill accountability and evaluate employees' understanding, motivation and capacity to perform their roles.

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

🎙️ Welcome to Insiders Rewind — Recapping August!

✅ Episodes from August:

Ep. 237 - Turnaround Tactics: Fix Your Team's Deadline Problems for Good

Ep. 238 - Insider Look: A PMP Shares His Journey to $3M & Peer Group Takeaways

Ep. 239 - Culture, Legacy & Leadership at Sherrill Pest Control

Ep. 240 - Return on Motivation (Just When You Thought You Had Enough MBA Buzzwords)

A HUGE shout to our sponsors!

Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time for a free month! Visit https://www.coalmarch.com/podcast to claim yours!

PestSure: Providing pest industry specific insurance for your business and insuring the future of pest control.

VoiceForPest: Designing and implementing unparalleled integrated voice solutions for home service companies of any size from coast to coast. https://www.voiceforpest.com/podcast/

We’d love to hear from you.

Drop a comment, leave a review on Apple Podcasts or Spotify, and connect with us on social media @PMPIndustryInsider.

🎧 Listen On: Spotify | Apple Podcasts | YouTube | Google Podcasts

This week, Dan and Donnie explore the concept of "Return on Motivation" and its importance in business, discussing how leadership and team commitment impact employee performance and company culture. They share personal experiences and insights about creating motivated teams, measuring the impact of motivational efforts and the role of clear communication and recognition in employee engagement.

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

This week, Dan and Donnie interview Sherrill Pest Control's Kevin and Patrick Sherrill, who shared their company's transformation from a small operation to a successful enterprise, including being recognized in PCT Magazine’s 2025 Best Places to Work rankings. They cover their approach to leadership, culture and core values, and they share the resources that have helped their business get ahead. 

Guests: Kevin Sherrill & Patrick Sherrill, Sherrill Pest Control

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

Justice Pest Control Owner Caleb Cunningham shares his 13-year journey from working in a cubical to buying a one-man pest control route to building a $3 million company. He talks with Dan and Donnie about what held him back for his first decade in business and how he has scaled since with help from outside resources, including peer groups. 

If your team isn't executing as well as you'd like, this episode is for you. Dan and Donnie dissect reasons your people may be blowing deadlines and share strategies for improving communications and turning things around. 

🎙️ Welcome to Insiders Rewind — Recapping July!

✅ Episodes from July:

Ep. 233 - Opportunities & Challenges for Pest Control Firms Today

Ep. 234 - OBBBA: Operational & Tax Impacts for PMPs

Ep. 235 - How to Establish a Legal, Effective AI Policy

Ep. 236 - How to Grow a Pest Company Through Fintech

A HUGE shout to our sponsors!

Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time for a free month! Visit https://www.coalmarch.com/podcast to claim yours!

PestSure: Providing pest industry specific insurance for your business and insuring the future of pest control.

VoiceForPest: Designing and implementing unparalleled integrated voice solutions for home service companies of any size from coast to coast. https://www.voiceforpest.com/podcast/

We’d love to hear from you. Drop a comment, leave a review on Apple Podcasts or Spotify, and connect with us on social media

@PMPIndustryInsider.

🎧 Listen On: Spotify | Apple Podcasts | YouTube | Google Podcasts