PMP Industry Insiders

JD Darr, Director of Legislative and Regulatory Affairs for the National Pest Management Association, joins Dan and Donnie on this episode to share the legislative and regulatory issues on NPMA members’ minds. He also covers the importance of using your voice to influence public policy and what you can expect when you attend a Legislative Day event. 

On this episode, Dan and Donnie welcome back Andrew Bray, senior vice president of government relations & membership for the National Association of Landscape Professionals, to discuss top-of-mind issues on the lawn care side of the business. They cover the Farm Bill's significance, state preemption of local pesticide laws, election year scenarios, overtime pay and other regulatory concerns.

In this episode, Margaret Garcia, president of Grit PPO, joins Dan and Donnie to share her expertise in pest control customer service. She covers how to take control of a phone call, the importance of tone, words to avoid, what to say instead, why call scripts work and more. 

In this episode, Dan and Donnie cover why online reviews are so critical in the pest control and lawn care industry and what you can do to up your review game. They go into the psychology of consumer reviews, Google's policies, how to get more reviews and tactics to avoid. 

In response to a social media post debating the importance of understanding industry averages, Dan and Donnie discuss the power of benchmarking. They delve into the concept of leadership capital, goal setting and using benchmarks as a starting point to become a better-than-average pest control or lawn care company. 

On this episode, Dan and Donnie delve into the importance of nailing your marketing messaging. They cover how to improve your positioning in the marketplace and why you must differentiate your company from the competition.